FocusShares ETFs To Undercut Schwab, Vanguard
Wednesday, 02 March 2011 07:18

In October 2008, FocusShares announced that it was shutting down its four ETFs after the funds had failed to attract significant assets in about a year of operations. That first generation of FocusShares products included hyper-targeted funds such as the Homebuilders Index Fund, SINdex Fund, Homeland Security Index Fund, and Wal-Mart Supplier Index Fund.

Almost two and a half years after shuttering its colorful product suite, the firm is preparing for another venture into the ETF space, this time as a low-cost provider of plain vanilla exchange-traded products. FocusShares, now operating as a unit of Scottrade, is widely expected to offer commission-free trading as a response to attractive platforms rolled out by Schwab, Vanguard, TD Ameritrade, and Fidelity in the last year. The company had previously filed details for four broad U.S. market ETFs (including large, mid, and small cap options) and 11 sector-specific funds (in addition to the nine

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